Sheri Atwood Makes Inc.’s 2025 Female Founders List: Proof That Family Finance Matters
The entrepreneurial world is paying attention to a leader changing the financial lives of modern families. Our CEO and Founder Sheri Atwood has been named to Inc.’s 2025 Female Founders list, a big deal that recognizes women who disrupt the status quo and create solutions to some of the world’s biggest problems.
Leadership and Impact
Inc.’s Female Founders list highlights women who are resilient, creative and business savvy. The 2025 honorees generated $9 billion in revenue and raised $10.6 billion in funding last year. The process is tough, evaluating both quantitative and qualitative metrics including revenue growth, funding, social impact and audience engagement.
Atwood, a former Silicon Valley exec and single mom, knows firsthand the challenges of managing shared family expenses. Inspired by her own experiences and the financial struggles she saw in her parents’ divorce, she created SupportPay—the first and only platform for simplifying and improving financial coordination for modern families.
“I’m so proud to be part of this group of women and of what we’ve accomplished in business and in people’s everyday lives,” said Atwood. “More often than not, the only ones who acknowledge a problem are those who are living it. This recognition proves SupportPay is making an impact in family finance and shows how universal the need for financial wellness tech is.”
Modern Family Finance
SupportPay is on a mission to eliminate financial conflicts in families by making financial coordination seamless, transparent and conflict-free. The platform empowers parents, co-parents and caregivers by giving them a structured way to manage shared financial responsibilities across households, including:
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Expense tracking and payment management
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Financial info sharing
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Scheduling and organization of financial obligations
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Transparency to reduce conflict
SupportPay has also become a valuable resource for employers. Recognizing financial stress affects workplace productivity, companies are now offering SupportPay as a financial wellness benefit so employees have the tools to manage family finances with ease.
A Lasting Impact on Families and WorkplacesAtwood’s work is making an impact. To date, SupportPay has helped over 500,000 families manage their finances, reducing the time spent on financial coordination by 83% and family conflicts over money by 92%. That means better family relationships and lower healthcare costs and stress.
“Female founders know what struggle is, but they’re also experts in improvisation, adaptability and creativity,” said Inc. executive editor Diana Ransom. “The women on this list embody those qualities. Through uncertain times their unwavering commitment and steady leadership are not only inspiring but necessary to move forward.”
Family Financial Wellness Future
Atwood’s inclusion on the Inc. list proves financial wellness is becoming a cornerstone of family stability. As more families navigate complex financial landscapes, solutions like SupportPay provide clarity, reduce conflict and cultivate healthier relationships.
Several women from the Inc. Female Founders list will be featured in the March 18, 2025, issue of Inc. magazine. See the full list here.
Learn more about how SupportPay is changing family finance here.