Employee Benefits Introductions

We are grateful for your support in fostering our growth, especially through strategic introductions to key executives and companies within your network.

To assist you in this effort, we’ve crafted several email templates that you can use to make the introduction. Feel free to tailor it to your voice and context as you make these introductions.

Have feedback? Need something else? Let Sheri know at: sheri.atwood@supportpay.com

Our Target Audience

Ideal Companies / Organizations:

Organizations: Employers with 1,000+ employees
Benefits Consultants, Brokers and/or HR Advisory Services Organizations (example: Gallagher, Mercer, AON, Alliant, Brown & Brown, etc)
Strategic Partners who sell into the employee benefits space or who market to caregivers in the consumer space

Ideal Job Titles:

HR Benefits Roles with title that may include: Benefits, Total Rewards, Wellbeing, Wellness, Compensation Specialist, Chief People Officer, etc.
VP or above, or the C-Suite at these companies so they will introduce us to their HR department and can be a champion
Consultants / Brokers: Account Executives, Innovation Teams, Vendor Management
Partnerships: Companies where we can partner together

HR Benefits Introduction

This purpose of this email is to make initial contact, introduce SupportPay and understand if they are willing to take an introduction. You can choose to CC: jarron.tate@supportpay.com and sheri@supportpay.com or wait until they agree to an introduction.

Subject: Innovative Financial Wellbeing Benefit Your Employees Need

Hello [Recipient’s Name],

I wanted to introduce you to SupportPay, a groundbreaking employee benefit tackling the most significant sources of stress for employees—money and family—and the intersection of these two critical areas.

SupportPay uniquely addresses this challenge by simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications. Whether it’s co-parents managing child-related costs, siblings coordinating elder care, or roommates sharing household expenses, SupportPay delivers a seamless, comprehensive solution like no other.

Why SupportPay Stands Out:

Critical Need: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year.
Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being
Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries
Quick & Cost-Effective: Affordable, easy to implement, and live in under 30 minutes.

This innovative solution is driving measurable results for organizations while addressing the intersection of financial and family stress—an area no other product tackles as effectively.

Would you be the right person to connect with the SupportPay team to explore how they could complement your benefits offering? They’d love to hear your thoughts and are offering an exclusive 2025 discount.

Schedule a time here: https://supportpay.com/employee-benefits-meeting

Best Regards,

[Your Name]

Subject: Innovative Financial Wellbeing Benefit Your Employees Need

Hello [Recipient’s Name],

I wanted to introduce you to SupportPay, a groundbreaking employee benefit tackling the most significant sources of stress for employees—money and family—and the intersection of these two critical areas.

SupportPay uniquely addresses this challenge by simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications. Whether it’s co-parents managing child-related costs, siblings coordinating elder care, or roommates sharing household expenses, SupportPay delivers a seamless, comprehensive solution like no other.

Why SupportPay Stands Out:

Critical Need: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year.
Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being
Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries
Quick & Cost-Effective: Affordable, easy to implement, and live in under 30 minutes.

This innovative solution is driving measurable results for organizations while addressing the intersection of financial and family stress—an area no other product tackles as effectively.

Schedule a time here: https://supportpay.com/employee-benefits-meeting

Best Regards,

[Your Name]

HR Benefits - Agreed to Meet

Once they agree to a meeting, please make sure to CC: sheri.atwood@supportpay.com. This email is to pass off the referral for us to handle from this point forward, or as long as you wish to be involved.

Subject (Optional): {RECIPIENT NAME}, Meet Sheri Atwood, CEO of SupportPay!

Dear {RECIPIENT NAME} and SupportPay,

I am pleased to facilitate an introduction between the two of you.

SupportPay team, {RECIPIENT NAME} has shown a keen interest in learning more about SupportPay. I have provided a quick overview but will allow you both to take it from here.

{RECIPIENT NAME}, please let the team know a few times that work for you or you can also schedule a meeting directly on the SupportPay Calendar.

I am confident that this connection will be mutually beneficial.

Best regards,

[Your Name]

Brokers & Consultants

Subject: A Benefit Your Clients Are Waiting For (And Your Competitors Don’t Have)

Hi [Recipient’s Name],

I hope you’re doing well! I wanted to introduce you to SupportPay, a truly unique wellness benefit that addresses the top causes of employee stress: money and family. By simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications, SupportPay is the only solution tackling this intersection of financial and family stress.

From co-parents managing child expenses to siblings handling elder care or roommates sharing bills, SupportPay improves employees’ mental and financial well-being—while driving measurable results for employers.

Why SupportPay Can Help You and Your Clients:

Critical Need: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year.
Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being
Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries
Quick & Cost-Effective: Affordable, easy to implement, and live in under 30 minutes.

SupportPay is not only a cost-effective way for employers to enhance their benefits but also a powerful tool for you to retain clients by offering something truly distinctive in a competitive landscape.

Would you be open to a brief discussion with the SupportPay team? They’d love to share how this benefit can complement your offerings. You can also book a time here: https://supportpay.com/employee-benefits-meeting

Best regards,
[Your Name]

Subject: A Benefit Your Clients Are Waiting For (And Your Competitors Don’t Have)

Hi [Recipient’s Name],

I hope you’re doing well! I wanted to introduce you to SupportPay, a truly unique wellness benefit that addresses the top causes of employee stress: money and family. By simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications, SupportPay is the only solution tackling this intersection of financial and family stress.

From co-parents managing child expenses to siblings handling elder care or roommates sharing bills, SupportPay improves employees’ mental and financial well-being—while driving measurable results for employers.

Why SupportPay Can Help You and Your Clients:

Critical Need: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year.

Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being

Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries

Quick & Cost-Effective: Affordable, easy to implement, and live in under 30 minutes.

Best regards,
[Your Name]

Partnerships

Subject: Intro to SupportPay – A Valuable Benefit That Would Be a Great Partner

Hello [Recipient’s Name],

I wanted to introduce you to SupportPay, a truly unique wellness benefit that addresses the top causes of employee stress: money and family. By simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications, SupportPay is the only solution tackling this intersection of financial and family stress.

What Makes SupportPay Stand Out:

Immediate Utilization Improvement: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year, immediately driving adoption of your solution
Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being
Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries
Quick & Cost-Effective: Affordable, easy to implement, and can seamlessly integrate or be embedded in your current offering

The SupportPay team would love to connect and discuss a possible partnership between both of your companies. Would you be interested in talking to them?

Best regards,
[Your Name]

Subject: Intro to SupportPay – A Valuable Benefit That Would Be a Great Partner

Hello [Recipient’s Name],

I wanted to introduce you to SupportPay, a truly unique wellness benefit that addresses the top causes of employee stress: money and family. By simplifying the time-consuming, conflict-ridden and stressful process of managing family finances, schedules and communications, SupportPay is the only solution tackling this intersection of financial and family stress.

What Makes SupportPay Stand Out:

Immediate Utilization Improvement: 90%+ of employees can benefit from SupportPay, 25%+ utilization in the first year, immediately driving adoption of your solution

Measurable ROI Results: Reducing time spent by 83%+, absenteeism by 30%, decreasing healthcare claims, lowering financial stress & improving mental well-being

Proven Track Record: 500,000+ lives impacted, NPS score of 94, managed $650M+ in transactions, used in 70+ countries

Quick & Cost-Effective: Affordable, easy to implement, and can seamlessly integrate or be embedded in your current offering

The SupportPay team would love to connect and discuss a possible partnership between both of your companies.  Would you be interested in talking to them?

Best regards,
[Your Name]