Employee Benefits Introduction


Employee Benefits Introductions

We are grateful for your support in fostering our growth, especially through strategic introductions to key executives and companies within your network. 

To assist you in this effort, we’ve crafted several email templates that you can use to make the introduction. Feel free to tailor it to your voice and context as you make these introductions.

Have feedback? Need something else? Let Sheri know at:

Our Target Audience

Ideal Companies / Organizations:

  • Organizations: Employers with 5,000+ employees
  • Benefits Consultants, Brokers and/or HR Advisory Services Organizations (example: Gallagher, Mercer, AON)
  • Strategic Partners who sell into the employee benefits space or who market to caregivers in the consumer space

Ideal Job Titles:

  • HR Executives with title that may include: Benefits, Total Rewards, Compensation Specialist, Chief People Officer, etc.
  • VP or above, or the C-Suite at these companies so they will introduce us to their HR department and can be a champion
  • Consultants / Brokers: Account Executives, Innovation Teams, Vendor Management

Email #1 - Introduction Long Version

This purpose of this email is to make initial contact, introduce SupportPay and understand if they are willing to take an introduction. 

You can choose to CC:, or wait until they agree to an introduction. 

Subject: A Must-Have Employee Benefit You Can’t Afford to Overlook

Hello [Recipient’s Name],

I hope this message finds you thriving in your role! I’m reaching out to introduce you to SupportPay, an innovative solution that has the potential to revolutionize your employee benefits offerings.

In today’s dynamic work environment, the demands of caregiving and financial management weigh heavily on many employees. SupportPay steps in as a unique and invaluable benefit tailored specifically for parents and caregivers, alleviating the burdens associated with sharing, managing, and tracking expenses, payments, and schedules.

Here’s why integrating SupportPay into your benefits package is a game-changer for your organization:

  1. Addressing a Critical Need: Studies suggest that over 90% of employees could benefit significantly from SupportPay’s features and support, making it a vital addition to any comprehensive benefits portfolio.
  2. Boost Productivity & Time Management: Experience firsthand the remarkable 80% or more reduction in time spent managing financial responsibilities, translating directly into enhanced productivity and efficiency within your workforce.
  3. Proven Track Record: With a staggering user base of over 100,000 and a track record of managing $650 million in expenses and payments, SupportPay stands as a trusted and proven solution in the realm of financial management.
  4. Global Reach: From coast to coast and across 70+ countries, SupportPay caters to the diverse needs of employees worldwide, ensuring a seamless experience regardless of location.
  5. Elite Partnerships: Already integrated into the operations of 6 Fortune 500 companies, SupportPay’s reputation for excellence precedes itself, offering unparalleled value to organizations of all sizes. Within months these companies have seen 10%+ utilization
  6. Retain Top Talent: Witness a notable 0% turnover rate among employees utilizing SupportPay, solidifying its efficacy in fostering loyalty and satisfaction within your workforce.
  7. Tangible ROI: Explore the potential for substantial savings and returns through SupportPay’s user-friendly ROI calculator, offering clear insights into the financial benefits for your organization
  8. Cost-Effective Solutions: Access SupportPay’s comprehensive suite of services at an affordable starting price of just $0.99 cents per employee per month, ensuring maximum value for your investment.

Incorporating SupportPay into your employee benefits package not only addresses a critical need but also fosters a culture of efficiency, satisfaction, and financial well-being among your workforce.

Would you be available for a brief discussion with Sheri Atwood, SupportPay’s Founder & CEO? She’s eager to learn more about your benefits strategy and discuss how SupportPay can align with your organization’s priorities.

Best Regards,

[Your Name]

Email #1 - Introduction Short Version

Subject: A New Employee Benefit You have to Learn More About

Hello [Recipient’s Name],

I hope this finds you well! I’m excited to introduce SupportPay—an innovative solution designed to alleviate the burdens of financial management for parents and caregivers.

Here’s why SupportPay is a must-have for your organization:

  1. Critical Need: Over 90% of employees could benefit significantly from SupportPay.

  2. Boost Productivity: Users save over 80% of time managing financial responsibilities, enhancing productivity.

  3. Proven Track Record: Trusted by 100,000+ users, managing $650M+ in expenses globally.

  4. Elite Partnerships: Already partnered with 6 Fortune 500 companies.

  5. Retention & ROI: 0% turnover among SupportPay users, with clear ROI insights.

  6. Cost-Effective: Starts at just $0.99 per employee per month.

Would you be available for a brief discussion with Sheri Atwood, SupportPay’s Founder & CEO? She’s eager to learn more about your benefits strategy and discuss how SupportPay can align with your organization’s priorities.

Best Regards,

[Your Name]

Email #2 - Agreed to Meet

Once they agree to a meeting, please make sure to CC: This email is to pass off the referral for us to handle from this point forward, or as long as you wish to be involved.

Subject (Optional): {RECIPIENT NAME}, Meet Sheri Atwood, CEO of SupportPay!

Dear {RECIPIENT NAME} and Sheri,

I am pleased to facilitate an introduction between the two of you.

Sheri, {RECIPIENT NAME} has shown a keen interest in learning more about SupportPay. I have provided a quick overview but will allow you both to take it from here. 

{RECIPIENT NAME}, please let Sheri know a few times that work for you or you can also schedule a meeting directly on Sheri’s Calendar.

I am confident that this connection will be mutually beneficial. 

Best regards,

[Your Name]