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SupportPay Selected as a Featured Company at Venture Atlanta 2024: Showcasing Innovation in Family Caregiving Technology

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SupportPay, a leader in family financial caregiving solutions, has been chosen as one of the top technology companies in the Southeast to be showcased at the prestigious Venture Atlanta 2024 event. Out of a record-breaking 630 applicants, SupportPay stood out for its innovation and potential to make a significant impact in the caregiving space. The event, which takes place on October 8-9 at The Woodruff Arts Center and Atlanta Symphony Hall, has long been recognized as a key platform for startups to connect with investors and showcase their potential for growth.

What Is Venture Atlanta?

Now in its 17th year, Venture Atlanta has earned a reputation as the premier showcase for technology startups in the Southeast. The conference brings together top investment firms from across the nation to hear pitches from the region’s most promising companies. Since its inception, Venture Atlanta has helped launch 843 companies and facilitated $7.7 billion in funding, leading to $17 billion in successful exits. For tech startups, the event offers unparalleled opportunities for growth, exposure, and connections with key investors and industry leaders.

Allyson Eman, CEO of Venture Atlanta, emphasized the event’s value for startups, saying, “If you’re a startup looking for funding, Venture Atlanta is the clear place to be.” But beyond fundraising, the event also offers connections to top industry talent, potential mentors, and business partners, making it an essential stop for any entrepreneur.

SupportPay’s Innovation in Family Caregiving

SupportPay, under the leadership of CEO Sheri Atwood, continues to push boundaries with its platform that addresses the growing complexities of family caregiving and shared financial responsibilities. Atwood, reflecting on the company’s selection, shared her excitement:

“Following my recent relocation to Charlotte, we’re thrilled to join the vibrant Southeast startup community and showcase how SupportPay is tackling the critical challenges of family caregiving. We look forward to building new connections and driving impactful change for families across the region.”

SupportPay’s platform is designed to simplify the management of shared financial responsibilities within families, co-parenting situations, and caregiving arrangements. With features like multi-family support, expense tracking, bill payments, and seamless integration with the popular co-parenting app WeParent, SupportPay stands out in a crowded marketplace. This level of innovation not only addresses the needs of families but also supports caregivers in managing their responsibilities with greater transparency and ease.

The Importance of Family Financial Caregiving Solutions

Family caregiving is increasingly becoming a complex issue, especially in situations where multiple family members are involved in managing finances and care for children, elderly relatives, or individuals with special needs. SupportPay’s solution helps streamline these processes, reducing the stress and miscommunication that often accompanies shared financial responsibilities.

Key features that make SupportPay an ideal tool for caregivers and families include:

  • Expense Tracking: Easily track and document expenses for shared responsibilities like child care, elder care, and general household expenses.
  • Bill Pay: The platform allows for secure and transparent bill payments between family members or co-parents.
  • Multi-Family Support: Unique to SupportPay, users can manage financial interactions across multiple families or caregiving groups.
  • Integration with WeParent: This partnership enhances communication and coordination for co-parents, making it easier to manage both schedules and finances.

For caregivers, the ability to streamline financial tasks and maintain clear communication with other family members is critical. This is particularly important when caregiving responsibilities are shared among multiple parties, such as siblings caring for aging parents or divorced parents managing child-related expenses.

The Southeast Startup Ecosystem: Why It Matters

SupportPay’s inclusion in Venture Atlanta is also significant because of its recent expansion into the Southeast. As CEO Sheri Atwood highlighted, “Joining the Southeast startup community has opened doors for new partnerships and growth opportunities. We’re excited to further our mission to support families and caregivers across the region.”

The Southeast has become a hotbed for tech innovation, particularly in areas like health and wellness, fintech, and caregiving technologies. Atlanta, in particular, is known for its strong startup ecosystem, backed by organizations like the Metro Atlanta Chamber, Atlanta CEO Council, and the Technology Association of Georgia (TAG)

Startups in this region are attracting national attention, and the Southeast is now seen as a critical hub for investment, innovation, and growth in the tech sector. Venture Atlanta is at the forefront of this movement, offering companies like SupportPay a platform to not only secure funding but also build lasting relationships with key players in the tech and investment industries.

The Impact of Venture Atlanta

Over its 17-year history, Venture Atlanta has seen remarkable success stories. Alumni of the event include well-known tech companies like Bark, CallRail, Florence Healthcare, Flock Safety, and Salesloft, many of which have gone on to raise significant funding and achieve successful exits. In total, Venture Atlanta alumni have raised over $7.7 billion in funding, with several achieving multi-billion-dollar exits.

For SupportPay, the opportunity to join this roster of successful companies offers both validation of its innovative approach to family caregiving and the chance to connect with investors who can help propel the company to new heights.

What’s Next for SupportPay?

As SupportPay prepares to take the stage at Venture Atlanta 2024, the company is focused on expanding its reach and continuing to innovate in the caregiving space. With its platform already proving invaluable for families, caregivers, and co-parents, the next step is to build partnerships and secure funding that will allow for even greater impact.

For families dealing with the complexities of caregiving, financial management, and co-parenting, SupportPay offers a solution that simplifies tasks and reduces stress. With its participation in Venture Atlanta, the company is poised to make an even bigger impact in the caregiving tech landscape.


To learn more about SupportPay and how it’s revolutionizing family financial caregiving, visit SupportPay.com. For more information about Venture Atlanta 2024 or to register for the event, visit www.ventureatlanta.org.

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