How It All Began: Sheri Atwood, CEO of SupportPay
Eight years ago I was married with a successful marketing career in the Silicon Valley. I was also pursuing my MBA in the evenings. Ten days after finishing my final class, I gave birth to a beautiful baby girl!
Divorce isn’t the end, it’s the beginning!
Less Time, More Headaches!
Ittavi SupportPay is born!
Everyone receives monthly utility or credit card bills with details on where the money was spent, so why couldn’t we do this with child support? I would get an automated process that did all the reminders and tracking for me and he would get the transparency and proof that the expenses were for my daughter. After researching, I was surprised to learn that there are over 298 Million parents globally who are raising their children in non-nuclear households (or as we call it, modern family households). In the United States there are 39 Million parents. Even though there is such a large population and a clear problem there was no solution to help parents manage the financials involved while raising children in multiple households. So I thought to myself: “I could make something that not only made my life better, but could really help all the parents out there in a similar situation.” Imagine how happy our children would be if they didn’t have to hear their parents arguing over money!
Modern family financial management
I left my corporate executive job and embarked upon a new challenge as founder and CEO of Ittavi (an acronym for the term “It Takes a Village”.) My goal was to build a company that delivers products that helps families manage finances. The first type of family we are focusing on is where parents are raising children in multiple households. This amazing journey has given me the opportunity to meet and gather feedback from many single parents, lawyers and mediators – as well as community and business leaders. As I was embraced with such an incredible amount of support, it became clear to me that something like SupportPay was sorely needed to help divorced, separated and blended families.If you want to read more about why I decided to risk it all to start this company, read here.
You can spend your time on what matters most, raising happy, healthy children!
SupportPay is our first step on the journey of Ittavi becoming your trusted friend and destination to help make modern family life easier. My vision is to continue to build Ittavi into a robust, one-stop resource that provides helpful solutions so we can change the lives of millions of parents and children worldwide.
Founder & CEO,
How it Works
Watch the 5 minute video to the right to hear me talk about SupportPay, why I started it, the market and how the product works.